Marketing Genome is now Foster Display Group. Learn more

Your brand is the star of the show.

Seal Wood

We are an award-winning trade show and experiential marketing agency creating top-quality trade show booths, displays, and events that immerse your audience into your brand experience.

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Ray Ban
Ray Ban

From Discovery to Dismantle

We handle everything under one roof with a proven process that takes you from idea to implementation. 

1 Discovery

We want to hear your needs and your ideas. We meet to define your goals, wants, and needs, whether it be for a trade show booth, a pop up shop, or a museum display. It’s also important to chat about your aesthetic likes and dislikes.

2 Design

Our first step of design includes us wireframing your spatial booth, environment, or event, putting focus on positioning and how people will flow through. With the initial wireframe ready, we host a live design session so you can make sure everything suits your needs. From there, we move on to material, colors, substrates, and all the details that bring the space to life.

3 Modeling & Fabrication

We create 3D models and CAD designs that give you the exact information for all aspects of your build. Then it’s about getting down to building. Our general manager meets with the carpenters assigned to your job, and the creation of your custom walls, canopies, furnishings, etc. gets underway.

4 Artwork

The next layer of work is all about graphics. Walls, counters, signs, floors…anything that can help bring the brand vision to life. You’ll have a chance to review everything, and then we move to printing.

5 Show Forms / Unions

Exhibit service manuals are complex…often 250-300 pages. It’s our job to make sure every “i” is dotted and “t” is crossed from the regulations to coordination with unions to paperwork.

6 Staging and Shipping

No one wants to get to an event or location to find an error. We triple-check our work by staging the whole scene at our facility. You can come and walk through physically, or we can arrange for a video walk through. After you’re happy with how it looks, we dismantle, crate, and ship. We’re experts at getting your pieces delivered safely and ensuring every single part is there on time.

7 Installation and Dismantle

Our supervisors are on-site for all installs working with local unions to oversee successful builds. We come armed with a very detailed set of plans that all can follow. Then when a show or event is over, we’re there to ensure a smooth dismantle and packing as well.

We’re dedicated to getting the job done right

We’re not about the M-F, 9-5; we’re about the A-Z. From the moment you say go, we make sure every part of your project — whether that is a trade show booth, exhibit, event, or environmental installation — is planned, managed, and a success.

We offer live design sessions.
You have your own dedicated account manager.
East Coast, West Coast, and everyone in between.

We Plant Trees

Trees help clean the air we breathe, filter the water we drink, and provide habitat to over 80% of the world's terrestrial biodiversity.

Forests provide jobs to over 1.6 billion people, absorb harmful carbon from the atmosphere, and are key ingredients in 25% of all medicines.

We are committed to our home and the protection of it. For every project, we plan 10 trees in your name to lessen the carbon impact on the environment from the event. We are proud to partner with One Tree Planted on this initiative.

"The Marketing Genome [now Foster] team is very professional and easy to work with. They were available to answer and address all needs we had prior to our show, during and afterwards. They delivered the high quality booth and service promised. Reliable customer service and outstanding booth design."

- Martin You

"Jeff is wonderful to work with! We first reached out to Marketing Genome [now Foster] to help us build and design a new trade show booth for our Real Estate team. Jeff was so helpful and responsive throughout the entire process of getting through our internal hoops and turning our dream booth into a reality. We store our booth with Marketing Genome as well, which has reduced so much stress typically associated with storing a booth that large (we have a 20x30 modular booth that can also be broken down and used as a 10x10). Overall, working with Marketing Genome has been a pleasure!"

- Crystal Philip

"Jeff and the entire Marketing Genome [now Foster] team are the ultimate experiential professionals. From planning and design to implementation onsite, they take care of every aspect of our event booths. Our company has multiple brand teams and all of them want to work with this agency. Many times the Marketing Genome team are designing and building multiple booths at the same time for our presence at large shows such as SDCC, AX, NYCC and NYTF without a hitch. I would recommend them to any business needing a top experiential agency!"

- Alice Hines

"I've worked a lot of tradeshows and with a lot of different exhibitor services providers. Marketing Genome [now Foster] is at the top of the pile when it came to understanding our needs and collaborating with us to come up with cost-effective solutions."

- Brian Berling

"I have worked with Marketing Genome [now Foster] on 50+ projects over 8 years and have never had a complaint. Every employee I've dealt with has gone above and beyond to provide a professional, stress-free, and memorable experience. I 100% recommend this company"

- Eddie Gallagher