Defining Your Objectives
What is the goal of your street team marketing? Don’t dive into a campaign without resolving the question; “What will I be happy with at the end of the campaign?” Some possibilities:
- Boost Awareness: No pressure marketing, just friendly introductions to the product/service.
- Closing Sales: Going to take a little more time per person, and some great brand ambassadors but if ROI is your goal, focus solely on closing on the spot.
- Fans: Only in summer when its hot. Joking aside, turn the heat up with increases in customer lifetime value or decreased cost of acquisition objectives by converting strangers into true brand fans and referrers.
- Social Media Followers: We all know it’s important, we all know the value.
- Feedback: Ask them anything! The more candid the question the more honest the response.
New Innovations Considerations
- Video: With Tablets, it’s possible to show videos or demos anytime, anywhere. Use technology to your advantage!
- Sign-ups. Again, with mobile technology, you don’t have to tell people to go home and sign up for something. You can hand them your tablet and let them fill out the form right there where you can answer questions.
- QR Codes. Want to give your prospective customers access to your Facebook page? Videos of your products? An inspirational message? Let them scan a QR code so they can continue learning as they walk to their next destination.
There is no shortage of street team marketing ideas out there. Legalities are really the only restriction. Free public advertising has been around for centuries for a reason and with face-to-face interactions dying now is the time to stand out and drive the most impact.