Marketing Genome is now Foster Display Group. Learn more

Award-winning Trade Show Company Serving USA

Seal Wood

We are a nationwide award-winning trade show exhibit house creating top-quality trade show exhibit booths, displays, and events that immerse your audience into your brand experience.

Ray Ban
Axsome
Unilever
Bandai Namco
Dreamworks
CNN
Sony
Ray Ban
HBO
Kellogs
Sega
Citizen Watch

We design, fabricate, install, and manage all in house.

Exhibits

Any size, anywhere, we’re ready to help you get your exhibit space ready. From idea to implementation.
Events

Product launches, pop up shops, mobile tours — we’ve got you covered.
Environments

Let us help transform your environmental space with permanent and semi-permanent installs.

Foster in Action

Axsome
Axsome
Exhibits
Kellogg’s
Kellogg’s
EnvironmentsEvents
eMLS
eMLS
EnvironmentsEvents
Universal Studios: Jurassic World
Universal Studios: Jurassic World
Exhibits
HBO
HBO
Events
ParkMobile
ParkMobile
Exhibits
Henkels & McCoy
Henkels & McCoy
Exhibits
Sony Pictures
Sony Pictures
EventsExhibits
Tiesto
Tiesto
EventsExhibits

From Discovery to Dismantle

We handle everything under one roof with a proven process that takes you from idea to implementation. 

1 Discovery

We want to hear your needs and your ideas. We meet to define your goals, wants, and needs, whether it be for a trade show exhibit booth, a pop up shop, or a museum display. It’s also important to chat about your aesthetic likes and dislikes.

2 Design

Our first step of design includes us wireframing your spatial booth, environment, or event, putting focus on positioning and how people will flow through. With the initial wireframe ready, we host a live design session so you can make sure everything suits your needs. From there, we move on to material, colors, substrates, and all the details that bring the space to life.

3 Modeling & Fabrication

We create 3D models and CAD designs that give you the exact information for all aspects of your build. Then it’s about getting down to building. Our general manager meets with the carpenters assigned to your job, and the creation of your custom walls, canopies, furnishings, etc. gets underway with our Exhibition Booth Design Company.

4 Artwork

The next layer of work is all about graphics. Walls, counters, signs, floors…anything that can help bring the brand vision to life. You’ll have a chance to review everything, and then we move to printing.

5 Show Forms / Unions

Exhibit service manuals are complex…often 250-300 pages. It’s our job to make sure every “i” is dotted and “t” is crossed from the regulations to coordination with unions to paperwork.

6 Staging and Shipping

No one wants to get to an event or location to find an error. We triple-check our work by staging the whole scene at our facility. You can come and walk through physically, or we can arrange for a video walk through. After you’re happy with how it looks, we dismantle, crate, and ship. We’re experts at getting your pieces delivered safely and ensuring every single part is there on time.

7 Installation and Dismantle

Our supervisors are on-site for all installs working with local unions to oversee successful builds. We come armed with a very detailed set of plans that all can follow. Then when a show or event is over, we’re there to ensure a smooth dismantle and packing as well.

We’re dedicated to getting the job done right

We’re not about the M-F, 9-5; we’re about the A-Z. From the moment you say go, we make sure every part of your project — whether that is a trade show booth, exhibit, event, or environmental installation — is planned, managed, and a success.

Live 3D designing for trade show booths
We offer live design sessions.
Account executive managing trade show services
You have your own dedicated account manager.
Nationwide trade show company and exhibit house
East Coast, West Coast, and everywhere in between.
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Eco friendly trade show company

We Plant Trees

Trees help clean the air we breathe, filter the water we drink, and provide habitat to over 80% of the world's terrestrial biodiversity.

Forests provide jobs to over 1.6 billion people, absorb harmful carbon from the atmosphere, and are key ingredients in 25% of all medicines.

We are committed to our home and the protection of it. For every project, we plan 10 trees in your name to lessen the carbon impact on the environment from the event. We are proud to partner with One Tree Planted on this initiative.

"I have worked with Marketing Genome [now Foster] on 50+ projects over 8 years and have never had a complaint. Every employee I've dealt with has gone above and beyond to provide a professional, stress-free, and memorable experience. I 100% recommend this company"

- Eddie Gallagher

"Toy Fair 2025 was, I think, the most successful show we’ve ever done in the history of the company! None of this would have been possible without the hard work of your fabulous team. We had compliments from buyers, kids and even other exhibitors commenting on how beautiful our booth was - I honestly wish you could have heard them all. As stressful as Toy Fair is, you really do make things so much easier, so thank you!"

- Jenna Allan, Event Manager

"When agencies refer to themselves as full service, it can be misleading. When Marketing Genome [now Foster] makes that statement, you will see it in action in the moment every moment. They offer unparalleled design, fabrication and execution, and that alone would be enough to call them the best in the business. However, what sets them apart is that every step of the process is a true collaboration, and a willingness to help address anything that comes up along the way."

- Jeremy | Modern Fanatic

"Marketing Genome [now Foster] helped my company when we had a <1 month request for a 30 x 40 booth at a major trade show. I worked with Jeff Pascerella and team to design a booth that was more impressive and came below cost to any of MG's competitors. Jeff personally came to site to oversee set up, and when issues arose during set up and take down (as will happen with any provider at any show), he and his team were at the ready to take the burden off me and my company and ensure all issues were resolved. If you ask anyone on my team, the show went off without a hitch thanks to this company!"

- Jessie Peters

"Working with the team was seamless, and we were very happy with the resulting expo space. The design the team presented was thorough and on-brand. They ensured we could make the most of, and stay within, our designated budget, and there were no unexpected costs. When our team arrived on-site, the build was already underway, and they had handled all quality control issues ahead of time. Thank you for your help in putting on a successful expo!"

- Lydia Beyer, Events Manager | ACT Blue

"Jeff and the entire Marketing Genome [now Foster] team are the ultimate experiential professionals. From planning and design to implementation onsite, they take care of every aspect of our event booths. Our company has multiple brand teams and all of them want to work with this agency. Many times the Marketing Genome team are designing and building multiple booths at the same time for our presence at large shows such as SDCC, AX, NYCC and NYTF without a hitch. I would recommend them to any business needing a top experiential agency!"

- Alice Hines

"I've worked a lot of tradeshows and with a lot of different exhibitor services providers. Marketing Genome [now Foster] is at the top of the pile when it comes to understanding our needs and collaborating with us to come up with cost-effective solutions."

- Brian | DPI Merchandising

"I’ve been in charge of hiring companies to design and build my trade show booth for the better part of 20 years. During that time I’ve had the opportunity to work with 4-5 different exhibit houses. Ultimately, through a referral, I ended up working with Marketing Genome [now Foster] and that relationship has been going for 6+ years now. Their service as a whole, is like nothing I have ever seen. They deliver time and time again and make the process so easy. They are kind of my secret weapon when it comes to events."

- Chris | Toho Co. Intl.

"Jeff is wonderful to work with! We first reached out to Marketing Genome [now Foster] to help us build and design a new trade show booth for our Real Estate team. Jeff was so helpful and responsive throughout the entire process of getting through our internal hoops and turning our dream booth into a reality. We store our booth with Marketing Genome as well, which has reduced so much stress typically associated with storing a booth that large (we have a 20x30 modular booth that can also be broken down and used as a 10x10). Overall, working with Marketing Genome has been a pleasure!"

- Crystal Philip

"I've worked with many "exhibit houses" and you blow them out of the water. [Foster] is creative, responsive, and cost-effective!"

- Director of Marketing | Konami

"After many years working together, Marketing Genome [now Foster] continues to provide us with the best in services and end-product. We rely on them because they are expertly professional, responsive, honest, savvy, and detailed. From ideation to implementation, they do high quality work, always taking extra care — going the extra mile to create fresh, beautiful booths, displays, and solutions that genuinely have never failed to impress our staff, partners, and customers. Working with these guys is easy, and even last-minute problem solving is a cakewalk. After a decade in events management personally, I have never worked with a better company than MG [now Foster] — and especially none that took this level of pride and care in their work. I look forward to continuing to work with them, and will continue to recommend them to everyone who needs these services."

- Julie McGowan

"Simply the best!"

- Mark Schlosser

"The Marketing Genome [now Foster] team is very professional and easy to work with. They were available to answer and address all needs we had prior to our show, during and afterwards. They delivered the high quality booth and service promised. Reliable customer service and outstanding booth design."

- Martin You

"Marketing Genome [now Foster] has been our agency of choice for 5 years now. Every year they flawlessly deliver anywhere from 12-15 large trade show booths for us. They have an incredible process in place that makes working together VERY easy and you can always trust they have your back. The level of quality and attention to detail is the best I’ve ever come across."

- Meghan

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