Marketing Genome is now Foster Display Group. Learn more

Seal Blue

Events

Product Launch Parties

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Product Launches That Provide Maximum Exposure

We specialize in product launch events for our clients that ensure they receive the desired publicity and buzz they’re looking for. We develop rolling launches that start approximately 6-8 weeks prior to the product unveiling itself, which may include strategic “leaks” and planted news stories about the product to create momentum.

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Knowing You and Your Product

We want to know all about you and your product before we ever start envisioning a party. Investing significant time in the process of understanding your product or organization gives us the right start we need to develop a strategic approach for your product launch that will resonate with your specific target audience.

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Getting Hyped

It’s all about the buzz, and we’ve got a select group of media outlets and bloggers that are great at this. Our tight-knit relationships with media agencies ensure that our clients receive the most expansive media coverage possible. Then we double down with digital marketing strategies like pay-per-click ads or sponsored stories to help support the overall effort.

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Location, Location, Location

Where you launch is super important. It’s vital to meet the product / brand needs as well as event requirements. Unconventional spaces are best so that you stand out from the crowd. We do all the work to scout the location and negotiate the price. All you have to do is say, “Go!”

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Flawless Execution

Parties can be nerve-wracking. We want to take that feeling away so you can focus on enjoying the success of the launch. Our transparent process gives you peace-of-mind as we move through every level of the event production. Our constant pursuit of perfection means we’re always aiming for a flawless execution that maximizes your product and brand exposure.

Select Clients

Netflix
Ray Ban
Kellogs
Sega
Dreamworks
CNN
Sony
Netflix
Ray Ban
HBO
Kellogs
Sega
Dreamworks
CNN
Sony

"I’ve been in charge of hiring companies to design and build my trade show booth for the better part of 20 years. During that time I’ve had the opportunity to work with 4-5 different exhibit houses. Ultimately, through a referral, I ended up working with Marketing Genome [now Foster] and that relationship has been going for 6+ years now. Their service as a whole, is like nothing I have ever seen. They deliver time and time again and make the process so easy. They are kind of my secret weapon when it comes to events."

- Chris | Toho Co. Intl.