Marketing Genome is now Foster Display Group. Learn more

Seal Blue

Events

Pop Up Shops

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Temporary Shops, Not So Temporary Buzz

Pop up shop marketing creates serious buzz. They are temporary installations that allow you to sell or showcase your brand/product. Whether it’s for two days or two months, a pop up shop works.

Typically, these installations are built around major events like trade shows and concerts or an opportune time during the calendar year, like a specific holiday. A temporary retail location is the way to go if you have a product hitting the market soon, are looking to build excitement, or have a limited edition or seasonal run for a specific market.

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Take a Test Drive

Pop up shops are a great way to test drive a location before committing to a long-term lease. Try a shop in one or more cities / locations to gauge customer interaction and sales. Gain insight and understanding of the market before rolling out a permanent location.

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Where to Be or Not to Be

Finding the right spot to set up shop is key. Our team conducts a detailed search to find the absolute perfect location. We source all vacant locations and negotiate temporary leases. Or, if there’s a shortage of available spaces in your desired area, we can create the perfect, unique space using customized shipping containers.

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Turnkey…Literally

City? Check. Location? Check. Are we done yet? Absolutely not! This is where we bring your brand to life, and our turnkey service means we do everything for you…everything. 3D designs, fabrication, labor hiring, site set up, staffing, program management. And we’ll aim at touching upon every psychological trigger that will pique interest and create brand interaction, creating something fun and memorable for your audience.

Select Clients

Netflix
Ray Ban
Kellogs
Sega
Dreamworks
CNN
Sony
Netflix
Ray Ban
HBO
Kellogs
Sega
Dreamworks
CNN
Sony

"Marketing Genome [now Foster] has been our agency of choice for 5 years now. Every year they flawlessly deliver anywhere from 12-15 large trade show booths for us. They have an incredible process in place that makes working together VERY easy and you can always trust they have your back. The level of quality and attention to detail is the best I’ve ever come across."

- Meghan