Events
HBO
HBO is a cable network known for its original series and movies, such as The Sopranos, Six Feet Under, Game of Thrones, and Curb Your Enthusiasm.
Project Details
HBO reached out to us to help them launch the premiere event for a new series called Room 104. With a signed NDA and a greenlight to design, we were more than happy to get to work on creating an immersive experience that brought the HBO series to life.
If the Walls Had Ears
Do hotels hold secrets? Of course. But what holds even more secrets? The walls of the rooms themselves. Patrons of all ages, colors, and sizes that visit year by year, week by week, and day by day, all with their own deep, dark secrets. Set in a single room in an average hotel is “Room 104.” The room where everything and anything takes place. What better way to promote the new series than to engulf series premier VIPs directly into the set of the show itself.
The A Team
As an all-in-one pre-screening event, set replica, and series launch party, the Room 104 project presented itself with a lot of bases to cover. The Foster team partnered up with The Syndicate (The Syn), an award-winning entertainment marketing agency known for its long-standing reputation across the music, comedy, and pop-culture industries.
The 3-part event was appropriately situated on the pool deck of The Standard Hotel in West Hollywood. The hotel was chosen specifically for its retro look and spacious pool entertainment area. It was undoubtedly the perfect spot to not only house the 200-person guest list but also an ironically accurate backdrop that pushed this experiential event even further.
Instagrammable
Foster was tasked with re-creating a completely functional set replica of Room 104 from the HBO series. It needed to be “Instagram-worthy,” fully operational (including electricity), and ready for anything a typical hotel guest could throw at it — sans smoke detectors but with room service included. Our partners at The Syndicate handled that with all the major event planning details, including guest lists, food and beverage planning with the Standard Hotel’s staff, event favors, specialty libations, pool floats, and much more.
