Exhibits
ParkMobile
ParkMobile makes finding and paying for parking easy with its mobile and web apps servicing cities around the U.S.
Project Details
ParkMobile was exhibiting at the IPI conference in a 20′ x 40′ island space. With relatively little time to produce, we were able to craft a fully custom trade show space that ParkMobile decided to purchase.
Driving Impact
The IPI Conference 2018 is the world’s – yes world’s – largest event for parking and transportation professionals. So when Park Mobile decided they wanted a custom trade show booth design, they wanted to make sure to make an impact at the show. Interior booth lead-gen features ranged from app sign-up and demos all the way to dedicated meeting tables and greeting counters, and the carpet was spruced up with road lines to complement the island space, create a more inviting thoroughfare and tie together the branding.
Avoiding Traffic Jams
It’s widely known statistically that attendees almost always turn left, so the LED exhibit lightbox wall was strategically placed on a leading outside left edge in an effort to draw attention to all foot traffic. Then we created a larger than life iPhone replica to demo ParkMobile’s app.
Making the Moment
Foster helped ParkMobile bring their trade show exhibit to life with:
- Dedicated meeting space & demo area
- Full wall double-faced lightboxes
- 5’ interactive iPhone app replica
- Acrylic 3D lettering and rotating hanging signage
- Custom greeting counter
- 30’ overhang with integrated lighting
