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Exhibits

Sightron

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Since 1993, Sightron has been building a reputation as the premier provider of sporting optics. From binoculars to scopes, they have established themselves as an industry favorite for outdoorsmen.

Project Details

Their attention to detail, craftsmanship, and customer satisfaction has helped expand their lineup to more than 100 successful products. To help them display these products, we created a very cool, custom trade show booth rental for the SHOT show.

Fostering the Vision

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King of the Wild Frontier

The SHOT Show, a convention specifically for the shooting, hunting, and firearms industry, lends itself as a great place to see some uber-creative trade show booth ideas. As a result…we got to build a log cabin-themed trade show booth! The second we got off the phone with Sightron our exhibit designers were brainstorming booth designs reminiscent of the Lincoln Logs toys.

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Wood-Lite

With concerns regarding durability, weight, and the overall goal of creating what appeared to be real logs, we utilized a material called “Flexwood” that is a flexible and lighter weight alternative to solid wood (but still real wood) allowing us to maintain an authentic look and feel. In an effort to tie in the main cabin structure, functional rolling barn doors, logo-etched glass panels, and custom-made wood gun racks were also fabricated.

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Build by Numbers

On-site install, dismantle, and shipping went smoothly due to our carefully scaled, numbered log panel sections. The resulting cabin exhibit was something unlike anything else on the show floor and therefore drove foot traffic right to its doorstep.