Exhibits
Zowie AI
Zowie AI at ShopTalk
Project Details
Zowie AI is a powerful AI tool built for ecommerce and they approached us to create a unique booth design for Shoptalk. What is Shoptalk? Shoptalk is a major industry event that focuses on all things retail which gives professionals insight into how “consumers discover, shop, and buy.”
Usually you are a bit limited in a 10 x 20 trade show booth, but at Shoptalk, Zowie had an endcap or peninsula style booth space which also permitted them to build a structure taller than 8’ so we took advantage of that opportunity while being mindful of the budget.
Our designers really wanted to make the best use of limited space so being able to create a large overhang was key. It allowed us to hang arm hooks on the interior side for bag giveaways. Not only that, it was our goal to make sure this did not have such a linear feel so we were able to break up sections of the back wall with curved elements.
This entire booth was fabricated with Aluvision which is a type of modular booth system. It is extremely versatile and allows you to easily design into other configurations.
Some key features of their space included:
- Large overhang structure
- 70” Vertical LED TV
- Custom neon sign
- Modular meeting space
Fostering Results
Zowie surpassed some of their own expectations when it came to foot traffic, number of people present during presentations, and overwhelmed with the overall look and feel of the space. Like most of our clients, they were thrilled that everything was smooth during the process and that we remained on budget.
